Who Is Jones & I?

Hi, I’m Kylie Jones, the founder of Jones and I. With over 25 years in marketing and advertising, I’ve spent my career helping businesses transform their brands into powerful growth engines.

I’ve worked on both sides of the table, agency and client,, giving me a unique perspective on how to balance creativity and strategy to deliver results. What I’ve learned is this: a brand is more than campaigns or logos. It’s about creating real emotional connections with your customers, your employees, and your community.

A Pioneer in Internal Creative Hubs

I was one of the early champions of the in-house agency model, having seen first-hand the impact it has on culture, cost efficiency, and creativity. I’m passionate about helping businesses build and nurture their own internal creative hubs, embedding brand energy and capability right at the heart of the business.

Experience That Delivers

Over the years, I’ve had the privilege of working with some of Australia’s most respected and global brands, including: Allianz • Vodafone • Transport for NSW • Caltex • HSBC • Coates • News Ltd • Hungry Jack’s • Telstra • Optus • NRMA

These partnerships have given me the opportunity to lead brand transformations, launch innovative campaigns, and build strategies that created measurable growth.

Why Jones and I

At Jones and I, my mission is simple: to combine strategic insight, creative precision, and cultural alignment to help businesses build brands that are clear, connected, and community-driven.

I’d love to bring that same expertise and energy to your business. Together, we’ll create more than a brand, we’ll create a movement.

Let's Connect

Our Approach

Working with Jones and I is a true partnership. We don’t drop in with cookie-cutter solutions, we immerse ourselves in your business, your culture, and your goals.

Our style is collaborative, transparent, and inclusive. Your team is part of the journey at every step, ensuring strategies don’t just look good on paper but actually work in practice.

With deep experience across agency, corporate, and government, we understand how to navigate complexity, balance stakeholders, and deliver outcomes that last.

The result? Strategies that feel authentic, teams that feel empowered, and brands that grow stronger from the inside out.

“A brand becomes unstoppable when it shifts from a business to a community, when your people live it, your customers feel it, and together they carry it forward.”

Kylie Jones

Brands Kylie has worked on

  • Jamie Black, Supercars Australia

    Kylie was a game-changer for how she activated our long-term partnership with Supercars and Coates. Her in-depth understanding of branding and marketing and creative thinking brought a fresh perspective to the partnership. From strategic planning, execution and activation, Kylie ensured every aspect of the Coates sponsorship resonated with the audience. The results for Coates customers were unforgettable brand experience and increase in brand recognition.

  • Leon Spellson, The ESE Agency Owner

    Kylie's uniquely creative approach to branding allows her to uncover growth opportunities that often elude others.Over a decade of collaboration on various projects, Kylie consistently brought exceptional creative thinking to brand building. Her unwavering commitment to excellence delivers outstanding results across every project we've worked on together.

  • Alex Stanley NRL Partnerships

    "Kylie was pivotal in establishing the NRL and Coates partnership. She identified a key need within Coates' strategy to drive brand recognition and customer engagement. Kylie's creative thinking, strategic insights, and contract negotiation skills were essential to the partnership's success. If you're looking for a professional who can turn vision into reality, Kylie is the one."